About ONDA
Built for NorCal. Designed to grow with every coastline we touch.
ONDA started with a simple frustration: the tools surfers relied on never fully captured what it actually feels like to surf Northern California. The best information wasn’t coming from an app — it lived in dawn patrol parking lots, quick calls between friends, group texts, and the instincts of people who’ve spent years watching the ocean.
We knew there had to be a better way.
So we built ONDA: a place where trusted forecasts, live conditions, local knowledge, news, community updates, and the energy of the lineup all come together in one experience. Built by surfers who know these coastlines firsthand, ONDA helps people spend less time searching and more time scoring fun sessions.
We’re starting in NorCal because it’s home — because these waves, communities, and coastlines shaped who we are. But this is only the beginning. Our vision is to grow across California and beyond, bringing the same local-first approach to surf communities everywhere while staying true to what makes each coastline unique.
Our vision
To build the most trusted surf community platform anywhere — connecting surfers to better information, better sessions, and each other.
Our values
Built by surfers, for surfers.
We live here. We surf these breaks. We listen to the community each and every day and incorporate what we learn into what we build. ONDA is a reflection of the people it serves.
Trust.
At ONDA, trust is our foundation. We’re committed to delivering the most accurate, timely, and reliable information about surf locations around the world. By combining rigorous oceanography, data science, and real-time input from our community, we make sure every insight — from conditions to local knowledge — is something surfers can depend on. And we’re transparent when conditions are changing or the data is still developing.
Superior experience.
We’re obsessed with creating an experience that feels as good as a perfect wave. ONDA is designed to be intuitive, comprehensive, and genuinely enjoyable for surfers of all levels, from first-timers to lifelong riders. Every interaction should be simple, useful, and engaging — helping surfers spend less time searching and more time in the water. A simple path to better sessions is always the goal.
Community connection.
Surfing is more than a sport — it’s a shared culture rooted in respect for the ocean, the coastal environment, and each other. ONDA exists to bring surfers together, building a global community that connects, supports, and inspires those who love the ocean. We aim to elevate the sport and culture by amplifying local voices, sharing important news, and fostering a deeper appreciation for the ocean.
Fun.
Surfing should be fun, and at ONDA we believe joy is at the heart of every aspect of the sport. Our goal is to help surfers enjoy the ocean — whether that’s sharing waves with friends or scoring a sneaky solo session based on your read of the conditions. We’re surfers, we like to have fun, and we believe in the positive impact surfing can have on individuals and communities.
Our team
We’re a small team of surfers and builders based in Northern California, creating ONDA alongside the people who know these coastlines best. We work closely with local surfers, streamers, photographers, and small businesses up and down the coast to build something rooted in trust, community, and real experience in the water.
Quincy Carroll
Founder & CEO
Quincy is the Founder and CEO of ONDA, where he leads the company’s product vision, technology strategy, and overall direction. Since founding the company, Quincy has personally designed and built much of the ONDA platform, working closely with surfers, forecasters, and industry experts to create a more personalized approach to surf forecasting and discovery.
Before starting ONDA, Quincy spent more than two decades building products, leading teams, and working with technology-driven organizations. He earned his MBA from Stanford Graduate School of Business and has long been passionate about using technology to solve real-world problems through thoughtful, user-centered design.
Based in Northern California, Quincy has spent a lifetime surfing the coast from Santa Cruz to San Francisco. Like many surfers, he experienced the frustration of driving hours for disappointing conditions, conflicting forecasts, and missed opportunities. That firsthand experience became the inspiration for ONDA.
Today, Quincy remains deeply involved in every aspect of the company, from product development and engineering to company strategy and growth. He works closely with the ONDA team, local surf communities, and trusted experts to build technology that helps surfers make better decisions and get more out of their time in the water.
Bryan McClain
Head of Product Strategy
Bryan is the Head of Product Strategy at ONDA, where he helps shape the overall product experience — from how surfers interact with real-time forecast data to how the platform builds stronger connections within local surf communities. His focus is on creating products that feel intuitive, useful, and deeply connected to the real experiences of people who spend their lives around the water.
Based near Half Moon Bay, California, Bryan has spent decades enjoying the ocean through surfing, body boarding, fishing, crabbing, and exploring the Northern California coastline.
Before joining ONDA, Bryan worked across technology, UX research, and product strategy, helping companies build products grounded in real human needs and experiences. His background ranges from human factors research at NASA to founding and leading a UX agency that partnered with startups, major technology companies, and outdoor brands for nearly two decades — always focused on creating thoughtful, user-driven experiences.
Today, Bryan brings together his lifelong passion for the ocean, his love for helping people get outside and enjoy the outdoors, and his deep experience in product strategy to help ONDA build a more connected future for the surf community.
Dean LaTourrette
Head of Marketing & Go-To-Market Strategy
Dean is Head of Marketing & Go-To-Market Strategy at ONDA, leading the company’s marketing and business development efforts, focused on bringing the ONDA experience to the marketplace and growing both its user base and partner ecosystem.
Dean is a marketing leader with extensive experience building both B2B and B2C brands. His expertise spans technology, financial services, consumer products, and nonprofit. Most recently, he has worked as a consultant specializing in direct-to-consumer growth programs for early- to mid-stage consumer brands.
Dean is also a co-founder of Save The Waves Coalition, a global environmental nonprofit, where he served as executive director and on the board of directors in various leadership roles. He’s an award-winning writer and publisher, including writing for The Surfer’s Journal, Surfer Magazine, and Men’s Journal, among others.
Dean’s passion for the ocean and environment began at an early age surfing the waters around Santa Cruz. He now lives with his family at Ocean Beach, San Francisco, where he battles walls of whitewater, secretly wishing the paddle out was somehow easier.
Garrett Schmid
Wave Forecasting Lead
Garrett is the Wave Forecasting Lead at ONDA, where he oversees the data models and predictive science that power the platform. He focuses on bridging the gap between complex coastal data and the everyday surfer, making sure ONDA delivers accurate, reliable forecasts to help the community confidently score great sessions.
Based in Santa Cruz, Garrett is a self-proclaimed surf forecasting nerd who meticulously logs his sessions and visualizes swell trends. He draws on a rich background in the water, having swum Division I while earning his BS in Marine Science from Cal Poly SLO, followed by an MS in Data Science from Claremont Graduate University. Before joining ONDA, he spent two years as an energy resilience consultant at Guidehouse, building models to protect the power grid from extreme wind, fire, and flood events. Today, he blends that data background with a lifelong passion for the ocean — surfing as much as possible, traveling for waves, and staying active in his local community by teaching yoga.
Want to reach us? Email support@getonda.ai.